Define and execute the global marketing technology strategy, focusing on audience identity, unified messaging, creative velocity, experimentation, and performance measurement.
Lead and mentor senior MarTech leaders, overseeing teams responsible for Disney’s Unified Messaging Platform (UMP) and Prestream Content Promotion.
Drive innovation in privacy-safe marketing systems, ensuring compliance and trust across all channels (email, push, in-app, SMS).
Champion creative and technical excellence, building modular creative systems and feedback loops powered by GenAI and secure rails.
Establish and communicate clear KPIs aligned with business goals, connecting marketing spend to outcomes through advanced measurement frameworks (MMM, MTA, incrementality testing).
Foster a culture of experimentation and learning, deploying portfolio testing, guardrails, and rapid feedback to optimize campaign performance.
Collaborate cross-functionally with product, engineering, marketing, legal, finance, and executive sponsors to deliver cohesive, impactful solutions.
Promote consumer-centricity and innovation, ensuring every campaign delivers the right promise to the right guest at the right time.

15+ years of marketing technology leadership experience, with a track record of driving measurable growth at scale for global consumer brands.
Deep expertise in audience identity, unified messaging platforms, privacy compliance, and creative systems.
Proven capability in leading and scaling global MarTech teams, managing complexity across international markets and technology platforms.
Exceptional analytical and strategic skills, with experience in experimentation, measurement, and performance optimization.
Outstanding communication and interpersonal skills, able to articulate vision and influence senior executives and cross-functional partners.
Demonstrated success in talent attraction, mentorship, and development of high-performing teams.
BS/BA required.

A bonus and/or long-term incentive units may be provided as part of the compensation package
medical benefits

Vice President, Marketing Technology – Product Lifecycle

Key skills