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Associate Strategy Director at Team Liquid | JobVerse
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Associate Strategy Director
Team Liquid
Remote
Website
LinkedIn
Associate Strategy Director
California, United States of America
Full Time
4 hours ago
$110,000 - $120,000 USD
No Visa Sponsorship
Apply Now
Key skills
Communication
Presentation Skills
About this role
Role Overview
Develop creator marketing and brand ambassador strategies for gaming and entertainment clients
Shape scalable program structures, creator tiers, onboarding approaches, incentive models, and content frameworks
Build program playbooks and strategic frameworks that strengthen long-term creator engagement and brand alignment
Refine programs over time using performance insights, audience behavior, platform trends, and cultural moments
Help shape creator onboarding experiences and long-term creator engagement approaches
Identify creators, communities, and platforms aligned with client goals, audiences, and brand positioning
Develop creator evaluation approaches that consider audience alignment, content quality, cultural relevance, and brand fit
Build relationships across creator and talent management ecosystems
Contribute to partnership and ambassador program recommendations that strengthen long-term program growth
Guide creator campaign strategy across TikTok, YouTube, Twitch, Discord, X/Twitter, and emerging creator platforms
Develop creator briefing approaches that balance strategic direction with creator authenticity
Identify relevant gaming, entertainment, and cultural moments that strengthen creator activations and audience engagement
Develop short-form content approaches designed for discovery, engagement, and community growth
Define measurement approaches for creator programs and campaign performance
Use reporting and performance insights to inform recommendations and program evolution
Stay informed on creator marketing trends, emerging platforms, creator behaviors, and community engagement approaches
Contribute industry insights and strategic perspectives that strengthen agency positioning and client strategy
Requirements
5–8 years of experience in creator marketing, influencer strategy, talent partnerships, or related fields
Experience developing creator marketing programs or brand ambassador initiatives from concept through execution
Strong knowledge of gaming, esports, entertainment, and digital creator ecosystems
Experience working across cross-functional teams and client stakeholders in a fast-moving environment
Strong communication and presentation skills with the ability to translate complex ideas into clear strategic direction
Experience using performance insights and campaign data to refine recommendations and program strategy
Familiarity with creator platforms including TikTok, YouTube, Twitch, Discord, and X/Twitter
Ability to travel domestically approximately 10–15% for client meetings, cross-functional planning sessions, and agency initiatives as needed
Benefits
health insurance
paid time off
paid holidays
retirement-related benefits
Apply Now
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