Associate Strategy Director

Role Overview

• Develop creator marketing and brand ambassador strategies for gaming and entertainment clients
• Shape scalable program structures, creator tiers, onboarding approaches, incentive models, and content frameworks
• Build program playbooks and strategic frameworks that strengthen long-term creator engagement and brand alignment
• Refine programs over time using performance insights, audience behavior, platform trends, and cultural moments
• Help shape creator onboarding experiences and long-term creator engagement approaches
• Identify creators, communities, and platforms aligned with client goals, audiences, and brand positioning
• Develop creator evaluation approaches that consider audience alignment, content quality, cultural relevance, and brand fit
• Build relationships across creator and talent management ecosystems
• Contribute to partnership and ambassador program recommendations that strengthen long-term program growth
• Guide creator campaign strategy across TikTok, YouTube, Twitch, Discord, X/Twitter, and emerging creator platforms
• Develop creator briefing approaches that balance strategic direction with creator authenticity
• Identify relevant gaming, entertainment, and cultural moments that strengthen creator activations and audience engagement
• Develop short-form content approaches designed for discovery, engagement, and community growth
• Define measurement approaches for creator programs and campaign performance
• Use reporting and performance insights to inform recommendations and program evolution
• Stay informed on creator marketing trends, emerging platforms, creator behaviors, and community engagement approaches
• Contribute industry insights and strategic perspectives that strengthen agency positioning and client strategy

Requirements

• 5–8 years of experience in creator marketing, influencer strategy, talent partnerships, or related fields
• Experience developing creator marketing programs or brand ambassador initiatives from concept through execution
• Strong knowledge of gaming, esports, entertainment, and digital creator ecosystems
• Experience working across cross-functional teams and client stakeholders in a fast-moving environment
• Strong communication and presentation skills with the ability to translate complex ideas into clear strategic direction
• Experience using performance insights and campaign data to refine recommendations and program strategy
• Familiarity with creator platforms including TikTok, YouTube, Twitch, Discord, and X/Twitter
• Ability to travel domestically approximately 10–15% for client meetings, cross-functional planning sessions, and agency initiatives as needed

Benefits

• health insurance
• paid time off
• paid holidays
• retirement-related benefits