AI Specialist

Role Overview

• Identify and evaluate AI tools and platforms — including ChatGPT, Claude, Gemini, Zapier, Make.com, Notion AI, Midjourney, Copy.ai, and emerging alternatives — to improve marketing workflows and business processes
• Recommend tools based on impact, usability, cost, and scalability
• Stay current on new AI trends and emerging platforms relevant to marketing, operations, and automation
• Build AI-enhanced workflows across the agency including content creation and repurposing, social media execution, email marketing and campaign support, lead generation and prospecting, onboarding and SOP development, and reporting and KPI tracking
• Develop custom automations and prompt-based systems to reduce manual work and increase throughput
• Document repeatable workflows and internal best practices for team-wide adoption
• Collaborate with leadership and department heads to identify bottlenecks and implement AI solutions across teams
• Support client delivery teams with AI-enabled templates, systems, and productivity workflows
• Assist in building scalable systems for a growing agency environment
• Train staff on prompt engineering, AI best practices, and tool usage
• Create internal training materials, SOPs, and step-by-step how-to guides
• Support adoption and quality control to ensure AI outputs meet brand and client standards
• Analyze the impact of AI tools and workflows on productivity, turnaround times, and delivery quality
• Continuously improve systems and automations based on performance data
• Support dashboard creation and reporting workflows as needed
• Support internal initiatives including chatbot implementation, internal knowledge base structuring, and client data enrichment and CRM workflow automation

Requirements

• 2 or more years of experience in AI, automation, operations, or tech innovation roles
• Familiarity with tools such as ChatGPT, Zapier, Make.com, Claude, Gemini, Notion AI, or similar platforms
• Strong understanding of prompt design, workflow logic, and automation systems
• Strong communication skills for internal training and documentation
• Comfortable working with both technical and non-technical teams
• Resourceful, self-motivated, and eager to test, iterate, and improve
• Familiarity with code — particularly Ruby on Rails, React, and payment processing integrations — is a meaningful advantage and strongly preferred
• Experience supporting digital marketing workflows including content, SEO, email, social, and reporting
• Familiarity with CRM and project management tools such as HubSpot, Airtable, ClickUp, or Monday.com
• Experience building dashboards or visual reporting systems
• Background working with remote teams or in an agency environment
• Experience in offshoring, staffing, or BPO operations

Tech Stack

• React
• Ruby
• Ruby on Rails