Lead Social Strategy: Own and evolve our social media approach—defining channel strategy, content direction, and best practices to drive engagement and growth
Drive PR & Earned Media: Partner with internal teams and agencies to amplify brand storytelling, secure media coverage, and manage reputation
Build Influencer & Creator Programs: Develop and scale a high-impact creator ecosystem—from campaign ideation to relationship management and performance tracking
Launch Strategic Partnerships: Identify and execute brand collaborations that expand reach, tap into new audiences, and build cultural relevance
Connect Brand to Commerce: Support influencer and affiliate initiatives that drive product awareness, education, and conversion
Collaborate Cross-Functionally: Work closely with Brand, Product, Digital, and Sales teams to align campaigns with product launches and business priorities
Measure What Matters: Track performance across channels, generate insights, and continuously optimize for impact

6–10 years of current experience in social media, PR, influencer marketing, partnerships, or brand communications—ideally within consumer products, retail, or lifestyle brands
Deep understanding of today’s current social platforms, creator ecosystems, and digital media trends
Strong knowledge of today’s current influencers and content creatives
Strong analytical skills with experience in performance tracking and campaign measurement
Strong experience with Socialbakers, Sprinklr, Meltwater, Canva, and Figm
Proven success building influencer/creator programs and securing earned media coverage
Experience working across integrated marketing teams and managing external partners/agencies
Analytical mindset with the ability to turn data into actionable insights
Excellent storytelling, communication, and project management skills

Senior Manager – Social, Influencer, PR, Partnerships

Key skills