Global Account Based Marketing Director

Role Overview

• Own and drive the strategy for targeted, personalized ABM programs to acquire and grow high-value accounts
• Design, scale, and operationalize an ABM engine that connects brand, demand, and sales into a single motion, at global and regional level
• Responsible for the design and execution of Smartsheet's ABM strategy, aligned to the overall marketing and sales goals
• Evangelize ABM and communicate performance across Marketing and Sales leadership to drive clear strategic alignment and understanding of approach and results
• Achieve account and segment pipeline and engagement goals through account based marketing strategies and tactics
• Develop highly relevant messaging for single accounts and account clusters
• Create and execute integrated ABM programs via insight intelligence, digital marketing, email, prospecting, direct mail, events and web bespoke tactics
• Partner closely with Sales, SDRs, Field Marketing, Corporate Marketing and Product Marketing teams to orchestrate 1:1 & 1:Few account messaging, outreach and penetration
• Use predictive marketing, CRM and marketing automation tools to monitor and orchestrate ABM outreach
• Analyze ABM program performance, defining and tracking key performance metrics and measuring ROI to continuously optimize the ABM strategy
• Provide sales teams with relevant playbooks, collateral, and training to maximize program impact.
• Coordinate with client-facing teams to gather feedback, adjust tactics, and synchronize outreach efforts.
• Partner across Marketing (Product, Content, Digital, Field etc) to embed ABM best practices into global campaigns, launches, and customer expansions.
• Other duties as assigned

Requirements

• 12 + years experience in B2B Marketing
• 5+ years experience in focused ABM marketing
• Extensive B2B marketing experience across a variety of mediums, from developing messaging platforms to creating persuasive copy for email, direct mail, digital ads, SDR scripts and marketing assets
• Strategic thinking and planning competency, with the capacity to develop and execute a comprehensive ABM strategy.
• Data analysis and interpretation skills, allowing you to identify trends, opportunities, and challenges in account data.
• Ability to understand what’s important to multiple buyer personas, including senior decision-makers, and developing tailored messaging and collateral designed to resonate with them​​
• Proven track record of designing and scaling multi-channel ABM programs that deliver measurable revenue impact.
• Deep understanding of sales alignment, buyer journey orchestration, and the interplay between brand, content, and demand.
• Experience with ABM intent tools, Salesforce, Marketo and predictive analytics tools
• Self-starter with a “can-do” attitude
• Ability to evaluate and navigate complex problems with multiple, evolving variables
• Communication and influence – must be an energetic and passionate with ability to lead cross-functional teams to achieve ABM goals
• Prior experience and success in leading high performing teams
• Results–oriented with a passion for performance measurement and analytics
• Ability to manage through multiple projects simultaneously with tight deadlines
• Must be legally eligible to work in the US on an ongoing basis.

Benefits

• Employer subsidized medical/vision and dental coverage for full-time employees
• 401k Match to help you save for your future (50% of your contribution up to the first 6% of your eligible pay)
• Monthly stipend to support your work and productivity
• Flexible Time Away Program, plus Sick Time Off
• US employees are automatically covered under Smartsheet-sponsored life insurance, short-term, and long-term disability plans
• US employees receive 12 paid holidays per year
• Up to 24 weeks of Parental Leave
• Personal paid Volunteer Day to support our community
• Opportunities for professional growth and development including access to Udemy online courses
• Company Funded Perks, including a counseling membership, local retail discounts, and your own personal Smartsheet account
• Teleworking options from any registered location in the U.S. (role specific)