Orchestrate the macro-level strategic media planning by integrating all channels and aligning with brand and business objectives.
Plan, monitor, and forecast results aligned with business targets.
Ensure media operations with a focus on key business and media performance metrics such as CAC and ROI.
Manage the overall media budget, directing allocation between branding and performance initiatives to guide operational activities.
Develop strategic reports for internal bank areas and leadership.
Financial controls and processing/closing of invoices in the system.
Lead strategic agendas with key partners such as Google, Meta, Globo, etc.
Produce planning decks, pitch defenses, and reporting for strategic presentations.

Strong experience in strategic media planning, integrating branding and performance initiatives.
Experience orchestrating macro media plans that connect brand objectives to business challenges.
Proven experience managing media performance, monitoring KPIs such as CAC, ROI, CPA, ROAS and business indicators.
Experience in media budget management and control, including strategic allocation across different channels and initiatives.
Track record in planning, monitoring and forecasting results, with analytical insight and business acumen.
Experience preparing strategic reports and analyses for internal stakeholders and executive leadership.
Experience in financial controls, including invoice closing processes and budget monitoring within corporate systems.
Experience leading strategic meetings with major media partners such as Google, Meta, Globo, among others.
Experience producing executive presentations, including planning materials, strategic defenses and results reports.
Availability to work in a hybrid model (2x/week) near Morumbi CPTM station.

Diversity Seal — Women category
Collaborative environment
Successful partnerships that support our mission to make financial life more manageable

Senior Marketing Analyst – Media

Key skills