Senior Manager, Medicare Broker Marketing

Role Overview

• This is a hybrid role working from the office 2-3 days a week.
• Support the development and execution of full-year, cross-channel marketing and communications programs that activate brokers to meet business goals.
• Support the lead director in strategy development, and tactical planning of successful broker marketing initiatives and tactics.
• Responsible for supporting the Broker Marketing and Communications team in the end-to-end development and execution of performance-driven campaigns for Aetna, with a focus Medicare Advantage, Medicare Supplement and ancillary products.
• Support growth by working cross-functionally with internal and external partners to execute and manage tactics that deliver on acquisition and retention goals.
• Support briefing process for internal Aetna teams and external creative/media agencies.
• Develop deep knowledge of the Medicare market and broker advertising and digital ecosystems.
• Manage copy review process, working with compliance, legal and Brand teams.
• Collaborate with Project Management, Marketing/Campaign Ops, Paid Media and Digital Strategy teams.
• Review creative concepts and proofs to ensure alignment with strategic imperatives.
• Partner with agencies to ensure briefs are followed, and deadlines are met.
• Work with the Enterprise Intelligence team to identify and execute broker research needs.
• Actively manage and execute marketing calendar, plans and programs to implement all elements of the marketing mix.
• Compile and document insights derived from first-party and syndicated sources to identify opportunities based on broker behavior, competitor actions, and industry trends.

Requirements

• 6+ years of experience in Marketing, Agencies or Consulting roles, preferably managing performance marketing initiatives.
• Experience with B2B marketing
• Understanding of Direct-to-Consumer online and offline marketing
• History of supporting campaigns that deliver growth through continuous tracking and optimizations
• Ability to bring together analytics and creativity to drive results
• Highly communicative team player, adjusts to working style/needs of others to establish strong relationships
• Healthcare, provider or Medicare experience is a plus, not required
• Strong strategic, critical thinking, and conceptual abilities; ability to contribute to strategic planning discussions
• Strong tactical execution skills
• Attention to detail and ability to juggle multiple priorities at the same time
• Ability to influence others, work effectively in a matrix environment, and interact with all levels of the organization.

Benefits

• medical, dental, and vision coverage
• paid time off
• retirement savings options
• wellness programs
• CVS Health bonus, commission or short-term incentive program