Go-to-Market (GTM) and Launches: Plan and execute launch strategies for new products and features, ensuring alignment across all company areas for a flawless GTM.
Positioning and Messaging: Translate technical specifications into clear, persuasive value propositions, developing the product storytelling for different HR market personas.
Sales & CS Enablement: Create robust enablement materials (such as one-pagers, battlecards, presentations, and scripts) and train Sales and Customer Success teams so they have sharp messaging about our products.
Adoption and Lifecycle: Analyze user behavior to identify bottlenecks, creating campaigns and activations in partnership with communications to drive engagement and product usage.
Applied Artificial Intelligence: Use generative AI tools to accelerate market research, synthesize large volumes of data/product documentation, analyze competitors, and scale copy production for GTM materials.
Market Intelligence and Data: Monitor industry trends, analyze competitors, and cross-reference qualitative and quantitative data to generate insights that drive the product roadmap and commercial strategy.

Bachelor’s degree completed in Marketing, Communication, Business Administration, Engineering, or related fields.
Solid experience in Product Marketing (PMM), working with digital and technology products (SaaS model).
AI proficiency: Comfortable crafting prompts and using generative AI tools as day-to-day allies for research, campaign structuring, and data analysis.
Deep knowledge of agile methodologies and the software development lifecycle.
Experience with product analytics and user behavior analysis tools.
Excellent verbal and written communication skills, with the ability to translate technical language into business language.
Collaborative profile with ease navigating and negotiating between technical and business areas.

Meal/Allowance Voucher: R$55.00 per working day (Sólides Benefits card)
Bradesco Health Plan with no monthly fee and no co-pay (monthly fee applies only for dependents)
OdontoPrev Dental Plan with a fixed monthly fee of R$21.91
Therapy: Partnership with Psicologia Viva
3 free sessions per month
Online courses ranging from Culinary to Postgraduate (Qualifica)
Access to all courses from Universidade Sólides
Home office allowance of R$60.00 (Sólides Benefits card)
English course (subject to current eligibility policy)
Onsite conveniences (manicure at the company, healthy snacks, among others)
Birthday month day off
Responsible Credit (payroll-deductible loan via Sólides Benefits)
Childcare assistance for parents with children up to 3 years and 11 months
TotalPass
Assistance for special dependents (also extended to parents)
Sólides Patinhas (15% discount on DogLife plans)
Ânima ecosystem agreement (discounts on undergraduate and postgraduate courses within the group)
Sólides Postgraduate (70% discount)
Partnerships with OnHappy, Detronic, and SESC
Super flexible dress code

Product Marketing Analyst – Mid-level

Key skills