Director of Marketing

Ohalo is seeking a Director of Marketing to lead their go-to-market strategy and drive growth for Data X-Ray. This role involves a focus on product marketing and demand generation, requiring the candidate to define positioning, manage demand generation strategies, and oversee marketing operations.

Responsibilities:

• Define and evolve Data X-Ray’s positioning, messaging, and competitive narrative across data security, data governance, and AI agent enablement use cases
• Own go-to-market materials: pitch decks, battlecards, solution briefs, case studies, and website copy
• Develop deep expertise in our competitive landscape and arm sales with differentiated, high-conviction positioning
• Partner with sales and solutions engineering to support complex enterprise deal cycles with tailored materials
• Lead launch strategy for new product capabilities and integrations
• Own the demand generation strategy and execution. Develop direct leadflow through multiple channels and work with partners and external agencies to drive qualified pipeline
• Project-manage agency relationships across paid, SEO, events, and content — holding partners to outcomes, not just outputs
• Transition fractional marketing support into scalable, business-as-usual processes
• Instrument and report on pipeline contribution, working closely with HubSpot to track performance and attribution
• Manage one direct report with room to grow
• Help define the playbook for scaling the marketing function as Data X-Ray grows