Retail Marketing Manager

Role Overview

• Manage annual retail marketing budgets including co-op dollars, MDF, and above the line spend , ensuring efficiency, accuracy, and alignment with channel goals and company revenue targets.
• Track, measure, and optimize performance across all retail marketing investments to ensure ROI and continuous improvement.
• Develop and execute in-channel marketing plans for major retailers and e-tailers in the U.S. and international markets.
• Negotiate co-marketing investments, in-kind placements, and promotional opportunities with key accounts to maximize visibility and impact.
• Oversee in-channel online product listings (content, imagery, copy, and optimization) to ensure accuracy and maximize conversion.
• Create and maintain plan-o-grams, merchandising guidelines, and in-store experience strategies for major retailers.
• Collaborate with internal and external partners to secure optimal display space, end caps, feature placement, and e-commerce visibility.
• Identify and coordinate around key drive times (e.g., seasonal moments, product launches, retailer events) to maximize marketing placements and brand exposure.
• Manage development, implementation, and optimization of direct and channel-based promotions, ensuring programs meet growth objectives and adhere to brand standards.
• Serve as day-to-day contact for retail and e-tail partners, ensuring productive collaboration, timely communication, and seamless execution of joint initiatives.
• Work closely with Sales, Operations, Brand, Creative, and Product teams to deliver integrated and channel-appropriate marketing initiatives.
• Leverage business analytics, retail data, and shopper insights to evaluate program effectiveness and drive data-backed decision-making.
• Build dashboards, reports, and presentations that clearly communicate performance, learnings, and future recommendations to leadership and cross-functional stakeholders.
• Continuously refine strategies and tactics based on insights, trends, and competitive analysis.

Requirements

• 5–7 years of experience in retail marketing, channel marketing, trade marketing, or shopper marketing within consumer goods, electronics, wearables, or related industries.
• Experience managing retail marketing budgets and optimizing spend for measurable results.
• Familiarity with major U.S. retailers (Target, Walmart, Best Buy, Costco, etc.) and/or international retailers and marketplaces.
• Strong negotiation skills and experience securing co-marketing investments or added-value placements.
• Understanding of merchandising strategy, plan-o-gram development, and e-commerce content best practices.
• Excellent analytical skills; ability to translate data into actionable insights and strategic recommendations.
• Strong cross-functional collaboration and communication skills; ability to influence and align across teams and external partners.
• Highly organized, detail-oriented, and capable of managing multiple priorities in a fast-paced environment.
• Proficiency with analytics tools (e.g., Looker, Tableau), retail portals, and project management software a plus.

Tech Stack

• Tableau

Benefits

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave