Own and develop the overarching Demand Marketing strategy for GRiD
Define the channel strategy and budget allocation
Develop and maintain an integrated annual marketing calendar
Set campaign-level targets in alignment with Business Owner commercial objectives
Lead quarterly marketing planning sessions with the Rewards BO and Digital Channels BO
Identify and prioritise cross-promotion opportunities
Define the marketing investment case
Lead, develop, and performance-manage the Demand Marketing team of 8 direct reports
Ensure the team operates as an integrated unit
Manage contractor, dedicated, and agency resource allocation
Create career development pathways for team members
Manage the marketing budget
Serve as the primary marketing interface with both Business Owners
Deliver monthly marketing performance reports

Tertiary qualification in Marketing, Digital Marketing, Business, Commerce, or a related field
Postgraduate qualification advantageous
Minimum 8–12 years of experience in marketing, with at least 3–5 years in a senior marketing leadership role managing multi-channel teams and significant media budgets
Proven track record leading marketing functions that deliver measurable commercial outcomes
Deep expertise across the full marketing channel mix: paid search, paid social, display/programmatic, organic/SEO, lifecycle/CRM, email, push, in-app, brand, and adviser/intermediary channels
Strong commercial acumen
Experience leading and developing marketing teams of 6–12 people across specialist roles
Experience managing marketing budgets of R10m+ per annum
Strong stakeholder management
Experience with marketing technology stacks: marketing automation platforms, CRM systems, attribution tools, and analytics platforms
Data-driven marketing mindset
Experience in demand generation across both B2C and B2B2C audiences
Excellent written and verbal communication skills.

Senior Manager – Demand Marketing

Key skills