Author and update website content.
Create web pages such as event pages, blogs, landing pages and news articles.
Aid in maintenance of the Canadian website.
Update content, add new components and assist with testing.
Assist in video platform maintenance such as YouTube.
Participates in uploading videos, organizing content, creating best practices for each platform and optimizing video engagement.
Compile keyword research for search engine optimization and paid advertising, as well as building ad audiences.
Coordinate with regional colleagues for Google My Business updates and maintenance.
Follow trends and developments through social listening.
Identifies, investigates, and analyzes possible new content opportunities.
Research ad platforms best practices, new ad features within current platforms such as Meta, LinkedIn, Google, etc. and new to MMA ad platforms.
Research AI engine best practices for content performance, including prompts to target, formatting updates to pages, and performance metrics to track.
Assist in analyzing competitor performance on a periodic basis for multiple marketing channels.
Screen and analyze website for various technical SEO checks and page speed improvements.
Obtain individual channel metrics and support analysis.

Undergraduate within 1-2 years of graduation, working towards a bachelor’s degree preferably in a business or marketing related field of study, and with a competitive academic standing.
Proficiency with computers and Microsoft applications (Word, Excel, PowerPoint).
Excellent verbal and written communication skills.
Strong interest in digital marketing, channel optimizations, AI, and analytics.
Strong interpersonal skills to establish rapport with internal associates and any prospective or existing clients.
Results oriented with demonstrated skill in organizing resources and establishing priorities.
Demonstrated ability to resolve problems and present results neatly, with clarity and precision.
Ability to work semi-autonomously in a fast-paced environment.

Digital Marketing Intern

Key skills