Lead global portfolio strategy, roadmap development, and lifecycle management for cardiometabolic assays
Develop and execute global go-to-market strategies, launch plans, and commercialization initiatives
Translate customer, market, and competitive insights into actionable business strategies and product requirements
Partner with R&D and cross-functional teams to support new product development and innovation planning
Define differentiated value propositions, positioning, messaging, and customer engagement strategies
Create global marketing tools, sales enablement materials, and training programs that support commercial success
Serve as a subject matter expert for internal stakeholders, customers, key opinion leaders, and industry engagements
Monitor market dynamics, competitive activity, reimbursement trends, and emerging clinical insights to inform portfolio strategy
Collaborate with regional and country organizations to ensure effective localization and execution of global initiatives
Support business planning, forecasting, and performance tracking aligned with organizational objectives

4+ years of marketing and/or product management experience in IVD or core laboratory diagnostics
Proven experience across product definition, NPD support, global launches, and sales enablement
Ability to travel up to 10% globally
Clinical Chemistry or Immunoassay background preferred
MBA or advanced degree preferred
Global or international marketing experience preferred

Global Marketing Manager – Cardiometabolic

Key skills