Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category
Work closely with the Sales Manager to identify targeted product growth opportunities
Develop relevant messaging and offers to engage these target segments to purchase
Develop customer-facing tools to enable Dolphin’s field-based sales organization to close deals and deliver profitable growth
Work with Multimedia Design Specialist to develop engaging optimized web content to support the customer journey and deliver qualified leads
Assist with process improvement projects to streamline current approaches
Understand target customer pain points and what is valued through voice of customer research
Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions
Attend external networking/ learning events to ensure awareness of marketing advancements
Manage and develop direct reports
Perform other Marketing Manager duties as assigned

Bachelor’s Degree in Marketing, Communications or related field
At least 5 years of Marketing/Communications experience required
Understanding of digital and direct marketing tactics (SEO/SEM, email, direct mail)
Proven ability to develop and execute an annual integrated marketing campaign calendar
Experience meeting project deadlines and achieve KPI goals while delivering positive ROI
Appreciation for and understanding of various marketing technologies e.g. marketing automation
Strong communication skills, both verbal and written
Confident, outgoing, detail-oriented self-starter
Curious with a drive to achieve results and develop /sharpen marketing skills
Team player who can function independently and thrives in team collaboration
Ability to prioritize multiple deadlines
Ability to adapt quickly to shifting priorities
Excellent organization and project management skills

Marketing Manager – Animal Health

Key skills