Integrated Marketing Manager

Material Bank is the world’s largest material marketplace for the architecture and design industry. They are seeking a strategic, creative, and performance-minded Integrated Marketing leader to own creative strategy for all paid social channels, transforming insights into campaigns that drive performance and scale. This role will connect brand storytelling with performance, ensuring campaigns are cohesive and outcome-driven.

Responsibilities:

• Define and lead the creative strategy across paid social, translating insights into campaigns that drive performance and scale
• Support lifecycle marketing initiatives and develop sales enablement content, including case studies, benchmark reports, and partner-facing materials
• Build and continuously refine a structured testing engine to improve creative effectiveness and unlock growth
• Partner cross-functionally with Performance, Brand, Lifecycle, and Field teams to ensure campaigns are cohesive, integrated, and outcome-driven
• Turn data into clear creative direction, using performance insights to inform what we make and how we optimize it
• Establish scalable systems, templates, and workflows that increase speed, consistency, and quality across regions
• Lead the localization and adaptation of campaigns for global markets to ensure relevance and impact
• Build and evolve a UGC and creator ecosystem that fuels authentic, high-performing content
• Identify and pursue new creative opportunities that connect channels and improve overall marketing effectiveness

Requirements:

• Experience owning creative strategy for paid social or integrated marketing campaigns with a clear connection to business outcomes
• Strong understanding of performance metrics and how creative decisions influence results across the funnel
• Proven ability to build testing frameworks and learning agendas that scale and drive continuous improvement
• Ability to translate data into actionable creative direction, not just reporting
• Experience working cross-functionally and influencing partners across marketing disciplines
• A systems-oriented mindset with a track record of building processes that improve how teams operate
• A balance of creative instinct and analytical rigor, with a bias toward action and results