Product Marketing Manager

MISTRAS Group is a global leader in asset protection solutions, and they are seeking a Product Marketing Manager for their acoustic emissions product line. This role involves owning the go-to-market strategy and execution, creating marketing assets, and collaborating cross-functionally to ensure alignment with market needs.

Responsibilities:

• Define and execute comprehensive go-to-market plans for product launches and solution enhancements
• Operate as a true self-starter—identifying gaps, building plans independently, and driving initiatives forward with minimal oversight
• Develop clear positioning, messaging, and value propositions for both technical and executive audiences
• Own end-to-end development of marketing assets, including presentations, product sheets, case studies, landing pages, and digital content
• Design visually compelling materials using modern graphic design tools, maintaining a high standard of brand consistency and professionalism
• Partner with demand generation to execute integrated, multi-channel campaigns
• Build and manage email marketing programs, including campaign strategy, segmentation, and performance optimization
• Develop automated nurture streams that move prospects through the funnel and generate measurable pipeline impact
• Analyze performance metrics and continuously optimize for engagement and conversion
• Conduct market research, competitive analysis, and voice-of-customer interviews
• Translate complex technical concepts into clear, compelling messaging tailored to defined personas
• Work closely with product management and engineering to align product development with market needs
• Partner with sales on enablement, customer engagement, and field marketing initiatives
• Champion the MISTRAS brand and acoustic emissions product offering through trade shows, webinars, and industry engagement
• Ensure consistency across all marketing touchpoints while contributing to broader brand awareness efforts

Requirements:

• 7+ years of product marketing experience in B2B industrial, instrumentation, or technology environments
• Demonstrated self‑starter with a track record of independently driving initiatives from concept through execution