You’ll own the creative engine behind a $50M ARR AI-education business running ads across 3 active funnels (more launching).
Your team already produces ~100 ads per week — 5 editors plus a lead, plus 4 AI ad creators.
Your job is to keep that machine running at quality, feed it constant new ideas, and build the systems that let it scale as funnel count grows.
Hitting editing and production deadlines with zero quality errors.
Generating new creative ideas, angles, hooks, and concepts weekly.
Managing the editor team + AI ad creation specialists.
Coordinating script approval with our incoming direct-response copywriter.
Evolving the ticketing and brief-to-ship workflow as we scale.

3+ years owning ad creative in performance marketing (Meta / Facebook ads non-negotiable)
You’ve personally managed 3+ video editors, ideally including remote/offshore teams
You’ve run an ad-production pipeline at 50+ ads per week in at least one role, and can walk us through the exact workflow
You’ve shipped ads for info-product, coaching, bootcamp, trading, agency-services, or high-return DTC — categories with structural refund/chargeback pressure
Strong signals:
You have a hook library. You generate angles weekly. Competitor-ad research is a daily habit, not a quarterly project.
Winning ads you produced are findable in FB Ad Library, case studies, or a public portfolio
You’ve worked in-house at a known DTC/performance shop (Ridge, Obvi, Mid-Day Squares, Native, similar) OR at a high-ticket info-product/coaching brand
You ship reliably. People who’ve worked with you describe you as “the one who hits deadlines” before they describe your taste.
You’ve built brief templates, QA gates, or ticketing systems in a prior role
We’re not the right fit for:
TV, film, or brand-campaign backgrounds — the cadence doesn’t translate, we’ve seen it fail
Creatives who prioritize aesthetic perfection over throughput and direct-response instinct
Pure individual contributors with no team-management experience
Anyone who hasn’t worked hands-on with live paid Meta ads

$150K – $200K total comp (base + performance bonus, geography-adjusted)
Performance bonus tied to team throughput, quality, and deadline hit-rate — NOT to FB ad performance (that’s our CMO’s seat)
100% remote, async-friendly hours (overlap with UK/US East is a plus)
Direct access to founders and CMO. Real budget. Real scope.

Head of Media – Creative Director, Performance Ads

Key skills