Lead a team in the development of the marketing strategy by analyzing, prioritizing, approving marketing activities to generate leads and increase brand visibility and equity
Define and direct the Product Marketing team’s strategy and work to drive positioning of our products in the marketplace
Understand client needs and behaviors, define key benefits that differentiate our products and services, and deliver compelling messaging across multiple business units
Attain or exceed on the agreed upon Marketing Qualified Leads (MQLs) and Marketing bookings contribution to Sales
Collaborate with Marketing, Product, and Sales teams
Requirements
Bachelor’s Degree in Arts/Sciences (B.A./B.S.) in marketing or related field or equivalent experience required
15+ Years of experience in full cycle product marketing, including at least 8+ years of management responsibility required
High-energy, attention to detail, multi-tasking, and can-do attitude required
Demonstrate flexibility with the ability to act nimbly and quickly
Knowledge of marketing techniques and concepts
Proficiency in Microsoft Word, Outlook, Excel, and PowerPoint required