Build content and programs that drive partner engagement, pipeline growth, and revenue acceleration
Design integrated, multi‑touch channel campaigns that drive awareness, enablement, pipeline, and revenue
Collaborate on scalable frameworks for partner campaigns and programs that can be deployed globally and adapted regionally
Partner with demand generation, product marketing, and regional marketing teams for strong execution and measurable outcomes
Define KPIs and reporting frameworks to measure channel marketing performance
Requirements
8+ years of B2B marketing experience, with significant focus on channel or partner marketing.
Proven experience working with MSPs, resellers, alliance partners, or indirect sales models—preferably in cybersecurity, SaaS, or enterprise technology.
Strong strategic thinking combined with hands‑on execution capability.
Experience working with a PRM platform to execute a content strategy.
Strong cross-functional collaboration skills and expertise in developing partner value prop messaging.
Use of AI tools actively and fluently across day-to-day work, including developing content and messaging, building and maintaining frameworks, data analyzation, and effective communications.