Email / SMS Marketing Strategist

Penn Foster Group is transforming online learning to help learners achieve long-term success. They are seeking an experienced Email/SMS Marketing Strategist to improve the performance of lifecycle marketing programs through campaign execution, testing, and optimization efforts.

Responsibilities:

• Execute end-to-end email and SMS campaigns, including segmentation, setup, QA, and deployment in Oracle Responsys
• Contribute to and help execute a structured A/B testing roadmap (subject lines, messaging, timing, segmentation, personalization, etc.)
• Analyze campaign and lifecycle performance to identify opportunities for improved engagement and conversion
• Proactively recommend optimizations based on data, trends, and testing results
• Partner with the Senior Marketing Manager and cross-functional teams to refine campaign strategy and messaging
• Translate campaign performance into clear insights and actionable next steps
• Ensure high-quality execution through rigorous QA and testing across devices and platforms
• Support ongoing optimization of lifecycle journeys, segmentation, and personalization efforts
• Track and report on key performance metrics, highlighting insights and opportunities

Requirements:

• 5+ years of experience in email, CRM, or lifecycle marketing
• Hands-on experience with enterprise ESPs (Oracle Responsys preferred; Salesforce Marketing Cloud, Marketo, HubSpot, Adobe Campaign, etc.)
• Experience executing A/B tests and a strong interest in developing testing strategies and hypotheses
• Analytical mindset with the ability to interpret data and translate it into actionable insights
• Experience with audience segmentation and personalization
• Strong attention to detail, especially in QA and campaign setup
• Ability to manage multiple priorities in a fast-paced environment
• Proactive mindset—you don't just execute tasks, you look for ways to improve them
• HTML & CSS proficiency