DTC Marketing Manager

Role Overview

• Own and drive Tandem’s international DTC marketing strategy, identifying meaningful ways to engage people with diabetes across multiple consumer touchpoints.
• Orchestrate integrated, multi‑channel DTC initiatives that support awareness, adoption, and long‑term brand advocacy.
• Lead influencer and ambassador programs and own consumer‑facing events at the international level.
• Develop and execute DTC social media campaigns that support new product launches and grow Tandem’s global social presence.
• Create compelling consumer‑focused content and assets across digital and print channels, including emails and social content.
• Partner closely with global marketing teams to adapt and optimize website content for international market needs.
• Build strong, collaborative relationships across global, regional, and cross‑functional teams to ensure alignment between product strategy, clinical positioning, and consumer messaging.
• Conduct consumer and market research to understand behaviors, needs, and preferences of people living with diabetes.
• Manage external agencies and partners, ensuring all work reflects Tandem’s brand, meets compliance requirements, and delivers measurable impact.
• Define success by establishing KPIs, tracking performance, and using insights to continuously optimize engagement and ROI.
• Manage budgets and timelines, balancing creativity with discipline and efficiency.
• Ensure all activities are executed in compliance with applicable regulatory, legal, and company requirements.

Requirements

• 3–5 years of hands‑on DTC marketing experience within healthcare, medical devices, or pharmaceuticals.
• Proven experience developing and executing international or central‑level DTC multi‑channel strategies.
• Hands‑on experience managing DTC social media channels, influencer initiatives, ambassador programs, and consumer events.
• Strong ability to translate product and clinical information into authentic, compliant, consumer‑friendly messaging.
• Experience operating in highly regulated environments and navigating complexity with confidence.
• Professional fluency in English.

Benefits

• Health insurance
• Flexible working hours
• Professional development opportunities