Plan and execute B2B growth marketing strategies, including ABM, focused on lead generation, building a qualified SQL pipeline and optimizing conversions.
Coach, manage performance (KPIs, improvement plans), oversee budget/resources, and maintain the marketing backlog.
Develop and scale performance marketing initiatives (SEO, content, paid channels), translate technology trends into a marketing roadmap, ensure consistent messaging, and coordinate brand visibility activities, including managing international event promotions.
Manage the company website in collaboration with a development agency, ensuring content is current, SEO optimized, and using analytics to improve traffic and conversion rates.
Prepare reports for management and the supervisory board. Analyze website and lead generation results to extract conclusions, and plan subsequent actions.
Foster a strong, cooperative relationship with the Sales and Delivery teams, coordinating efforts to ensure alignment on lead quality, messaging, and overall business goals.

6+ years of B2B marketing experience overall, with at least 3 years in a team leadership role
Strong Project Management: Proven ability to plan, schedule, execute, monitor progress, and ensure accountability.
Experience in effective stakeholders leadership.
B2B & Growth Focus: Strong focus on growth activities, ABM, outbound, and lead generation.
Business Outcomes Mindset: Focus on measurable business results and effective sales support.
Technical Expertise: Hands-on B2B digital marketing (content, demand gen, channels), successful ABM track record, HubSpot knowledge, LinkedIn Ads experience, working knowledge of SEO.
Data-Driven: Highly analytical, capable of funnel analysis, drawing conclusions, and using data for planning.
Strategic Insight: Excellent understanding of the market/technology and latest marketing trends (Open Source experience a plus).
Up-to-date knowledge of current and emerging B2B marketing trends and technologies.
Fluent English (C1/C2 level) and excellent command of Polish
Resilience and Adaptability: Effectively maintain strategic focus and performance amidst organizational changes, fast-paced project demands, and evolving market conditions.
Ability to use modern AI tooling and implementing it into daily work of the team.

Marketing Manager

Key skills