Senior Manager, Revenue Marketing

Role Overview

• Own ABM strategy and account intelligence
• Manage a named account program across target lenders, with deeper ownership of top-tier accounts
• Define account tiering, engagement strategy, and trigger-based orchestration
• Interpret behavioral signals and sales feedback to adjust targeting and approach
• Participate in sales reviews as an active partner, not just a marketing stakeholder
• Own channel strategy and investment
• Define and prioritize channels across paid, email, content syndication, and events
• Allocate budget and make clear, defensible investment decisions
• Orchestrate account-level engagement based on intent signals and pipeline stage
• Continuously adjust based on performance and emerging signal patterns
• Turn data into decisions
• Analyze funnel and account-level performance across channels
• Interpret results through the lens of buyer behavior—not just campaign metrics
• Design and evaluate experiments across messaging, conversion points, and engagement strategies
• Maintain a structured experiment roadmap so insights compound over time
• Deliver clear, actionable recommendations—not just reporting
• Partner with Sales on pipeline quality
• Share insights on account engagement, conversion signals, and deal progression
• Participate in pipeline and account reviews as an intelligence partner
• Help define what constitutes a meaningful “meeting-ready” signal
• Align marketing efforts to pipeline quality and progression—not just activity
• Ensure quality in AI-driven execution
• Review AI-generated campaigns, outreach, and assets for accuracy and account relevance
• Define what can be automated vs. what requires human oversight
• Improve how AI is applied across the marketing motion in partnership with systems and ops

Requirements

• 4–7 years in demand generation, ABM, or revenue marketing
• Experience managing named-account or enterprise ABM programs
• Track record of improving pipeline quality and conversion—not just lead volume
• Strong analytical skills with the ability to translate data into decisions
• Hands-on experience with HubSpot (reporting, workflows, funnel analysis)
• Experience partnering closely with Sales in pipeline or account reviews
• Clear communicator who can influence cross-functional partners
• Experience with ABM platforms (6sense, Demandbase, Terminus, etc.)
• Background in enterprise SaaS, fintech, or regulated industries
• Familiarity with long, multi-stakeholder sales cycles
• Experience designing personalized outreach at scale
• AI-native working style across research, experimentation, and reporting

Benefits

• Excellent medical, dental, and vision coverage
• 401(k) with up to 4% company match
• 16 weeks of paid parental leave
• Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
• Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
• Summer & Winter Break (~1-week each) + 9 Holidays per year
• Healthcare and Dependent Care FSA
• HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
• $15K Family Building Benefit (lifetime limit)
• Life and Disability Insurance
• $1,500 Annual Lifestyle Stipend to support your well-being