WealthfrontRemote
Marketing Manager, Lifecycle
United States of America
Full Time
2 hours ago
$131,000 - $143,000 USD
H1B Sponsor Likely
Key skills
Customer lifecycle marketingMarketing automationData analysisA/B testingMultivariate testingSQLCustomer segmentationPersonalizationMarketing platformsFinancial services compliance knowledgePersonal finance knowledgeA/B Testing
About this role
Wealthfront is a leader in the financial technology industry, empowering individuals to control their financial futures. They are seeking a Marketing Manager for Lifecycle to develop and manage personalized, multi-channel marketing programs designed to enhance client financial knowledge and engagement throughout their customer journey.
Responsibilities:
- Develop and manage personalized, multi-channel marketing programs designed to increase client’s financial knowledge, grow their savings, and help them find the next product that’s right for them
- Work closely with Data Science & Engineering, Product Marketing, Consumer Research and Creative to develop personalized programs developed with qualitative and quantitative insights that contribute to business goals
- Use Wealthfront’s customer segmentation, lifecycle stages, product usage and behaviors to develop automated and scalable marketing programs
- Oversee end-to-end development and management of lifecycle marketing campaigns across channels (email, push, in-app, etc), including strategy, A/B testing, campaign development, reporting, and optimization
- Measure and communicate performance and impact of marketing programs
Requirements:
- 4+ years of professional marketing experience, with a focus on customer lifecycle marketing
- Experience implementing and managing marketing automations for customers across the customer journey
- Proven examples of impactful projects translating data into actionable insights and strategic recommendations
- Experience running A/B and multivariate experiments in lifecycle channels
- Ability to build strong cross-functional partnerships and communicate optimally with broad groups of partners and teammates
- Balanced strategic, analytical and operational thinker, with proven ability to extract insights that inform marketing strategy; SQL knowledge a plus
- BS or MS, or equivalent professional experience
- Personal finance knowledge/experience is a big bonus, but not required
- Knowledge of compliance and regulatory considerations within the financial services industry is a plus, but not required
- Experience with marketing platforms, Iterable is a plus