Key skills
AISales
About this role
Role Overview
- Own multi-channel growth strategy
- Define and prioritize channels across both B2B and emerging D2C motions (e.g., LinkedIn, events, email, search, paid social, referrals)
- Allocate budget and make clear, defensible channel bets
- Balance fundamentally different audiences without losing strategic coherence
- Build and test the D2C motion
- Design and run early-stage experiments to define what scalable consumer acquisition looks like
- Identify viable channels, messaging, and CAC targets
- Turn ambiguity into structured learning and direction
- Turn data into decisions
- Analyze funnel performance across segments and channels
- Interpret results through the lens of buyer behavior—not just campaign performance
- Maintain an experiment roadmap so insights compound over time
- Deliver clear, actionable recommendations—not just reporting
- Partner with Sales on pipeline quality
- Share insights on lead quality, conversion patterns, and objections
- Participate in sales reviews as a strategic partner
- Align marketing efforts to pipeline outcomes, not just top-of-funnel metrics
- Ensure quality in AI-driven execution
- Review AI-generated campaigns, outreach, and assets for accuracy and audience fit
- Define what can be automated vs. what requires human oversight
- Partner with marketing operations to improve automation and governance
Requirements
- 4–7 years in demand generation, growth marketing, or revenue marketing
- Track record of improving pipeline quality and conversion, not just lead volume
- Experience across both B2B and consumer/prosumer marketing
- Comfort operating in ambiguous, early-stage growth environments
- Strong analytical skills with the ability to translate data into decisions
- Hands-on experience with HubSpot (reporting, workflows, funnel analysis)
- Clear communicator who can influence cross-functional partners
- Nice to Have
- Experience in proptech, fintech, or marketplace businesses
- Familiarity with B2B2C or dual-sided growth models
- Background in consumer acquisition (search, paid social, referral loops)
- Experience marketing to small businesses or independent professionals
- Exposure to community-led or product-led growth
Benefits
- Excellent medical, dental, and vision coverage
- 401(k) with up to 4% company match
- 16 weeks of paid parental leave
- Flexible Paid Vacation Time Off + 10 Sick Days for exempt roles
- Generous Accrued Paid Vacation Time Off + 10 sick days for non-exempt roles
- Summer & Winter Break (~1-week each) + 9 Holidays per year
- Healthcare and Dependent Care FSA
- HSA Employer Contribution ($75-150 for individuals, $150-$250 for families)
- $15K Family Building Benefit (lifetime limit)
- Life and Disability Insurance
- $1,500 Annual Lifestyle Stipend to support your well-being