Analyze attribution and MMM outputs to quantify return on marketing investment and optimize budget allocation across channels and partners.
Collaborate with Media Activation teams to ensure MMM and modeled signals are implemented successfully and aligned to acquisition objectives, translating outputs into activation-ready audience signals for use across media buying platforms.
Improve and strengthen data pipelines for media mix modeling with data engineering teams to ensure timely and accurate input data.
Provide insights to marketing and activation teams through reporting and analysis to inform strategic marketing decisions and implement budget recommendations.
Create and maintain regular reporting for internal marketing teams and external agencies, and support the development of dashboards with clear scope and requirements where needed.
Partner closely with internal data science teams to enhance and optimize the media mix model to increase relevance and actionability of results.
Additional other duties and responsibilities, as assigned.

BA/BS; 2+ years experience in digital marketing analytics, performance marketing, web analytics, or online media industry
Proficient in SQL with a solid comprehension of data infrastructure; experience extracting, cleaning, and transforming data within databases
Experience or coursework in media measurement including web, native app, and video measurement technologies
Experience working with analytical tools and languages supporting data analysis, reporting, and visualization (Excel, Tableau, Python, R, Google Collaborative Apps)
Foundational knowledge of predictive modeling concepts (propensity modeling, classification, regression, experimentation design)
Strong attention to detail and commitment to data accuracy

Marketing Analyst

Key skills