Lead the modernization and strategy and execution for Litera.com, prioritizing high impact areas that advance our corporate message, positioning, and AEO presence
Manage our team of web developers, and digital marketers as well as contract resources
Oversee website architecture leveraging Drupal CMS
Develop and regularly report on key performance metrics to track the impact of tests and initiatives
Optimize for customer and user journeys to create intuitive pathways to uncover answers quickly
Lead stakeholders across functions to ensure high priority content is well-maintained, and older content is removed
Lead the technical strategy, maintenance, and optimization of litera.com, ensuring best-in-class performance, security, and privacy in collaboration with Litera’s engineering team
Drive AEO and SEO search visibility in strategic areas of the business through implementing best practices
Monitor key web traffic, performance, and ROI KPI’s
Drive improvement of the Webstore eCommerce platform to maximize conversion rates and revenue

Bachelor's degree in Marketing, Computer Science, or related field
7+ years of experience in web management or digital marketing
3+ years of team leadership experience
Experience managing enterprise-level websites using Drupal or similar CMS, as well as eCommerce platforms
Strong understanding of technical SEO, content strategy, and web analytics
Experience with website migrations and integrations
Proficiency with analytics platforms: SEMRush, Google Search Console, and Analytics as well as Salesforce dashboards and Looker Studio
Excellent project management and communication skills

Senior Manager, Web and Digital Marketing

Key skills