Senior Digital Marketing Manager – Paid Search

Role Overview

• Manage the Paid Search program for 1-2 complex clients as a highly integrated member of a client team.
• Develop a deep understanding of your assigned clients’ businesses and what matters most to them.
• Build, launch, and meticulously optimize your clients’ digital advertising accounts.
• Proactively monitor account performance, identify opportunities for optimization and growth, and implement changes.
• Analyze account data, compile reports, and produce data visualizations.
• Forecast budgets and outcomes.
• Identify advanced advertising strategies that will keep your clients ahead of the competition and sell those strategies to your clients.
• Be accountable for client budgeting, pacing, and accuracy.
• Manage budget allocation and pacing across channels and initiatives to ensure we meet budget and performance expectations.
• Participate in client meetings and provide communications for your assigned ad channels.
• Manage client expectations via clear, concise, strategic communications.
• Research and keep abreast of trends in digital advertising.
• Mentor ad coordinators as needed.
• Be a well-integrated member of the team.
• Participate in team meetings, be active on Slack, etc.
• Participate in (or lead) audits of ad accounts for client prospects and complete peer reviews of current client accounts.
• Ensure that the procedures in Closed Loop’s Information Security Policy are personally followed and that all company and client data personally accessed is properly secured.

Requirements

• 7 or more years of experience designing and managing paid advertising campaigns to specific ROI goals.
• B2B experience and/or agency experience is a big plus.
• Hands-on experience with multiple advertising platforms (Google Ads, Microsoft Ads are essential, Meta, LinkedIn, and others a plus).
• Experience managing ALL facets of digital advertising campaigns.
• Experience making effective pitches/presentations to key decision makers.
• Experience leading meetings and proactively managing client/stakeholder relationships.
• Experience with data analysis, visualization and presentation.
• Experience using analytics tools (Google Analytics, Adobe Analytics, etc.).
• Strong project management and communication skills.
• Ability to quickly learn new software applications.

Benefits

• Competitive salary.
• Flexible time-off policy.
• Medical, dental, and vision coverage plus 401(k) matching and Flexible Spending Account (FSA).
• Remotely work for a company that was built for remote work.
• Work with top-tier clients.
• Great colleagues who value teamwork, skill, and ability more than fancy rhetoric.