Senior Digital Marketing Manager

Crisis Text Line is a nonprofit organization providing free, 24/7 mental health support via text. They are seeking a strategic Senior Digital Marketing Manager to lead digital growth initiatives, optimize key acquisition channels, and manage a digital marketing team to drive engagement and fundraising performance.

Responsibilities:

• Lead paid media strategy and execution across platforms including Google Ads, Meta, YouTube, and emerging channels to drive acquisition, engagement, and donations
• Own campaign planning, budget allocation, performance optimization, and ROI across all paid channels
• Develop audience targeting, retargeting, and conversion strategies to improve efficiency and scale results
• Build and manage full-funnel digital strategies that convert awareness into action and conversion
• Lead SEO and SEM strategy to increase visibility, traffic, and high-intent conversions
• Optimize website performance, landing pages, keyword strategy, technical SEO, and user journeys
• Partner across teams to improve content discoverability and organic growth
• Lead digital fundraising strategies that grow donor acquisition, retention, and revenue
• Optimize donation funnels, paid fundraising campaigns, and conversion paths
• Use testing, segmentation, and performance insights to improve donor engagement and lifetime value
• Partner with Sr. Brand Director and Development teams on campaign strategy, appeals, and revenue opportunities
• Own performance reporting across channels, translating data into actionable recommendations
• Monitor KPIs including CPA, ROAS, conversion rate, retention, traffic quality, and revenue
• Use experimentation and A/B testing to continuously improve campaign performance
• Lead and support a digital marketing team across paid media, SEO, and social channels
• Establish clear goals, accountability, and performance expectations for direct reports
• Provide timely coaching, feedback, and professional development support
• Build a collaborative team culture focused on shared outcomes and continuous improvement
• Make thoughtful, values-aligned decisions while balancing short-term priorities and long-term impact

Requirements:

• 8+ years of experience in digital marketing with increasing ownership of growth and performance channels
• Proven success leading paid media strategies with measurable results across acquisition and conversion goals
• Strong expertise in SEO, SEM, Google Ads, Meta Ads Manager, GA4, and digital analytics tools
• Experience improving conversion rates through testing, audience segmentation, and user journey optimization
• Experience managing budgets and optimizing spend for ROI
• Proven people management experience with success coaching and developing direct reports
• Strong project management skills with the ability to prioritize in a fast-paced environment
• Mission-driven mindset with ability to balance empathy and performance
• Demonstrated experience leading digital fundraising or online revenue campaigns highly preferred
• Bilingual English/Spanish is a plus