Director of Demand Generation

ApartmentIQ is a profitable, growth-stage company building industry-leading martech and data products for the PropTech space. As the Director of Demand Generation, you will architect a modern demand engine, launching high-impact initiatives to drive expansion and measurable revenue impact.

Responsibilities:

• Architect Multi-Channel Growth: Build demand gen and ABM programs that drive pipeline across key segments and buying committees
• Targeting & Playbooks: Lead cross-functional planning to define ICPs, target account lists, and full-funnel campaign plays
• Innovation: Continually test new channels and audiences to identify growth opportunities and increase efficiency
• Conversion Optimization: Partner with Web and Product Marketing to optimize the website, CTAs, and campaign messaging for maximum resonance
• Rapid Iteration: Run fast experimentation cycles on creative and tactics based on data and sales feedback
• Pipeline Ownership: Own ROI and velocity reporting, delivering actionable insights to executive stakeholders
• Infrastructure & Ops: Collaborate with Marketing & RevOps to manage attribution, lead scoring, and tracking systems
• Budget & Strategy: Manage spend and forecasting, sharing performance learnings to refine the broader GTM strategy