We’re looking for a Social Media Growth Lead to build, engage, grow, and retain audiences of senior decision-makers on social platforms and convert them into subscribers and loyal members of our community.
This role is responsible for turning our content, audio, events, and insights into high-performing, platform-native formats that drive visibility, repeat engagement, and measurable audience growth.
You will own how our brands show up across social channels by translating our core ideas into content senior leaders watch, engage with, return to, and build habits around.
You will connect social performance directly to subscriber growth by building repeatable systems for distribution, engagement, conversion, and retention.
Your work will expand our reach, deepen engagement, increase retention, and consistently drive new audience members into our owned channels.

You understand how content performs on social platforms and what makes senior decision-makers stop, watch, engage, return, and build ongoing consumption habits.
You are comfortable working across video, audio, written, and event-driven content and know how to translate ideas into formats that fit each platform.
You think in terms of distribution, engagement, growth, and retention, with a focus on reaching and sustaining a high-value audience of senior leaders.
You are data-informed and action-oriented. You track performance closely, understand what is working, and adjust quickly.
You know how to take a piece of content or moment and extend its reach through packaging, timing, and amplification.
Experience producing short-form, platform-native video content and ideas into engaging social formats
Experience running and optimizing organic and paid social campaigns, including managing budgets and performance
Experience tracking and analyzing performance across social channels
Ability to optimize content and campaigns based on data
Experience working with partners, creators, or collaborators
Highly organized content planner, comfortable building and leveraging social calendars and plans.
Strong judgment in content selection, timing, and distribution.

Social Media Growth Lead

About this role