Manager, Growth Marketing, Web + Mobile

Begin is a market-leading early childhood platform that delivers personalized, play-based learning to children ages 2–10. The Manager, Growth Marketing, will lead acquisition strategy and performance marketing across both web and mobile ecosystems, focusing on efficient subscriber acquisition and retention.

Responsibilities:

• Develop and execute integrated acquisition strategies across web and app ecosystems
• Own performance marketing channels including:
• Meta
• Google (Search, Display, App Campaigns)
• Programmatic partners
• Apple Search Ads
• TikTok, Pinterest
• Affiliate networks
• Build and optimize full-funnel acquisition campaigns focused on efficiency, scale, and high-quality subscribers
• Structure and lead ongoing experimentation across:
• Creative concepts
• Audience targeting
• Bidding strategies
• Landing pages and app store assets
• Trial flows and onboarding experiences
• Identify and unlock new growth levers (e.g., influencers, podcast advertising, emerging platforms)
• Own KPIs across the acquisition funnel:
• CAC / CPI / CPT
• ROAS
• Trial start rate
• Subscription conversion rate
• Retention
• LTV:CAC ratios
• Obsess over the end-to-end journey — from impression to trial to subscription to retention
• Partner with Product and Engineering to:
• Improve landing page conversion (web)
• Optimize trial-to-subscription flows (mobile)
• Design and execute A/B tests
• Drive CRO initiatives including funnel analysis and landing page experimentation
• Own acquisition reporting, projections, and budget pacing to hit monthly and quarterly goals
• Collaborate with Data teams to:
• Refine attribution models (web + mobile)
• Ensure accurate event tracking
• Improve measurement frameworks
• Maintain fluency in:
• Google Analytics, Looker (or similar BI tools)
• Mobile attribution platforms (e.g., AppsFlyer)
• SKAdNetwork and iOS privacy changes (ATT)
• Translate performance data into actionable insights and clear executive-level communication
• Partner closely with Creative to develop high-performing assets:
• Video
• Static
• UGC-style content
• Story-driven concepts tailored to families and parents
• Use performance data to guide creative briefs and iteration roadmaps
• Balance brand integrity with performance outcomes — ensuring we scale what works without sacrificing long-term brand equity
• Align with Product, CRM, Operations, and Engineering to ensure a seamless post-click and post-install experience that supports retention and lifetime value
• Build strong relationships with platform partners and manage agency/vendor relationships
• Communicate results, learnings, and recommendations clearly across teams and leadership

Requirements:

• 4 - 6+ years of experience in performance marketing or user acquisition across web and or mobile
• Experience managing campaigns across Meta, Google, TikTok, and at least one additional growth channel
• Experience in consumer subscription businesses, preferably trial based products
• Strong understanding of subscription economics, LTV modeling, and funnel optimization
• Experience managing multi million dollar budgets and optimizing toward CAC and ROAS targets
• Hands on experience with A B testing and experimentation frameworks
• Strong analytical skills and comfort working in Google Analytics, Looker or similar BI tools, and Excel or Sheets
• Familiarity with mobile attribution and privacy frameworks including AppsFlyer, SKAdNetwork, and ATT