Build scalable programs that drive product adoption, engagement, and growth
Launch campaigns based on customer milestones, usage signals, customer needs, and business priorities
Create expansion readiness motions that support cross-sell, upsell, and other growth opportunities
Execute in-product and out-of-product engagement programs that improve product awareness and usage
Translate strategic priorities into executable programs with clear owners, timelines, and success metrics
Partner cross-functionally with various Marketing functions, Customer Success, Product, Product Marketing, and Operations teams
Use platforms such as Salesforce, Marketo, Gainsight, and Pendo to execute and optimize programs
Measure results, identify new opportunities, A/B test, and scale what works
Build repeatable frameworks and playbooks that improve efficiency and consistency

6+ years of related experience in customer marketing, lifecycle marketing, growth marketing, customer success programs, or post-sale customer engagement
Proven experience independently building and executing scalable customer programs that drive measurable business outcomes
Experience owning or leading customer adoption, retention, expansion, or lifecycle initiatives in a SaaS or technology environment
Strong understanding of modern B2B marketing fundamentals including segmentation, targeting, campaign performance, and customer lifecycle strategy
Ability to manage cross-functional initiatives and influence stakeholders without direct authority
Experience working with Salesforce, Marketo, Gainsight, Pendo, or similar platforms
Strong analytical mindset with the ability to turn insights into action
Organized, proactive, and comfortable operating in a fast-paced environment
Strong written and verbal communication skills.

Customer Marketing Growth Programs

Key skills