Sales and Marketing Coordinator

Role Overview

• Support the Sales Team through the preparation of weekly reports, including sales performance, inventory updates, and brand insights
• Maintain and update portfolio price lists and sales tools to ensure accuracy and consistency
• Coordinate marketing collateral and materials for field sales teams
• Assist in the execution of retail programs, including LTO grids and listing applications across AB, SK, and MB
• Support trade and consumer events, including coordination, setup, and execution
• Compile market and category data to support supplier presentations and business reviews
• Manage product sample ordering and distribution, including coordination with internal teams and external partners
• Oversee product allocations through Liquor Connect and assist with POS inventory management
• Develop and coordinate advertising placements (e.g., Culinaire, Liquor Connect)
• Create sales and marketing materials including LTO sell sheets, POS, and promotional tools
• Prepare and distribute regular sales communications, including LTO updates and internal newsletters
• Design presentations and templates for sales meetings and supplier interactions
• Coordinate supplier visits, including travel logistics and event planning
• Support social media content creation and execution.

Requirements

• Proficiency in Microsoft Office (particularly Excel) and Adobe Creative Suite (Illustrator, InDesign, Photoshop)
• Strong organizational skills with the ability to manage multiple priorities and deadlines
• Excellent written and verbal communication skills
• Detail-oriented with a high level of accuracy
• Proactive and solutions-focused, with the ability to work both independently and collaboratively
• Interest in or knowledge of the wine and spirits industry; WSET or equivalent is an asset
• Valid ProServe certification, or willingness to obtain.

Benefits

• A competitive compensation package, including base salary and performance-based incentive bonus.