You are responsible for the Customer Journey at eRecht24 end-to-end — from the first brand contact via organic channels through to long-term customer retention.
You ensure that isolated channel activities become a cohesive customer experience.
You develop and maintain a cross-channel Customer Journey Map that makes all relevant touchpoints, phases and transitions visible.
You identify critical moments in the journey — where do we lose potential customers, and where are the biggest conversion levers?
You orchestrate collaboration between the marketing teams along the journey so channels reinforce each other instead of working in silos.
You develop concepts for key lifecycle moments: Onboarding, Activation, Upgrade, Retention and Win-back.
You refine buyer personas based on real user data and ensure different target groups follow the right journey.
You bring the customer perspective into data-driven marketing decisions and connect quantitative funnel analyses with qualitative insights.

5+ years of experience in digital marketing with a focus on Customer Journey, Lifecycle Marketing, or Growth Marketing
Proven experience mapping and optimizing customer journeys across multiple channels and funnel stages
Strong understanding of the full funnel — from Awareness through Lead Generation and Nurturing to Conversion and Retention
Cross-functional experience: you can build bridges between specialist teams and think across channels
Strong analytical and conceptual skills: you combine data (conversion rates, attribution, cohorts) with user understanding
Experience in a SaaS or subscription environment (freemium-to-premium, churn prevention, LTV optimization)
Fluent German (native speaker or C2)

Senior Marketing Manager – Customer Journey

Key skills