Influencer Marketing Manager

Role Overview

• Identify, vet, and recruit influencers and creators across Instagram, TikTok, YouTube, and emerging platforms with a focus on health, fitness, wellness, and longevity niches
• Manage a high volume of outreach and relationship development, balancing quality and scale
• Build and maintain a creator pipeline across micro, mid-tier, and targeted macro partnerships
• Serve as the primary point of contact for Humann's creator network
• Develop authentic, long-term relationships with ambassadors
• Manage gifting, seeding, and product fulfillment logistics
• Oversee contract execution and ensure compliance with FTC guidelines and brand standards
• Brief creators clearly and collaboratively, balancing brand guidelines with creative freedom
• Manage content approval workflows and timelines to keep campaigns on track
• Coordinate with the Social Media Manager & Paid Media Manager to repurpose creator content across owned and paid
• Support campaign moments with creator integration
• Own the influencer CRM keeping creator records, content rights, performance data, and communication history organized and up to date
• Own the day-to-day relationship with the agency partner serving as the primary point of contact for briefing, campaign coordination, and performance accountability with oversight from the Director
• Track deliverables and hold creators accountable to agreed timelines
• Manage program budgets including agency and platform fees, creator payments, and gifting
• Track and report on influencer KPIs: impressions, engagement, CPM, and revenue drivers (when relevant)
• Benchmark Humann's creator performance against relevant competitors and category leaders
• Report on program performance regularly and use data to continuously iterate and improve
• Stay ahead of creator community trends, algorithm changes, and social landscape shifts

Requirements

• 3-5 years of experience in influencer marketing or creator partnerships with category experience in health, wellness, or CPG preferred
• Experience managing a network of creators at volume. You know how to scale and manage multiple relationships at once without losing the brand personalization
• Strong written communicator with the ability to pitch creators, drive passion for our products, and write briefs that result in great content
• Familiarity with influencer management platforms (Grin, Aspire, CreatorCore, or similar)
• Solid understanding of FTC disclosure requirements and content rights basics
• Highly organized, detail-oriented, and self-directed
• A disrupter mentality thriving in whitespace

Benefits

• Health/Dental/Vision/Life Insurance
• 401k Retirement Plan with company match
• Paid parental leave
• Quarterly stipend for our supplements
• Unlimited PTO
• Hybrid/remote working model