Own and manage the organic content calendar across Instagram, TikTok, Facebook, YouTube, LinkedIn and any emerging platforms relevant to our audience
Develop monthly and quarterly content plans that align with brand priorities, product moments, and cultural opportunities
Balance planned content with the ability to jump on timely trends and conversations
Write compelling, on-brand copy for captions, scripts, CTAs, and community responses
Shoot and edit short-form video content natively for TikTok and Reels, either independently or in close collaboration with a content producer
Brief and direct creative partners (internal or external) when additional production support is needed
Source, curate, and repurpose UGC and influencer content for owned channels
Own Humann's community presence responding to comments, DMs, and mentions in a voice that’s credible and on brand
Develop social listening tools identifying and surfacing community insights, product feedback, and consumer sentiment to the broader team
Cultivate relationships with engaged followers and share opportunities to deepen the relationship
Track and report on organic social KPIs: reach, impressions, engagement rate, follower growth, video views, and saves/shares
Benchmark Humann's content performance against relevant competitors and category leaders
Report on program performance regularly and use data to continuously iterate and improve
Stay ahead of platform trends, algorithm changes, and social landscape shifts

3-5 years of experience in organic social media with category experience in health, wellness, or CPG preferred
A strong, versatile writer who can flex from educational and credible to warm and conversational
Native fluency in short-form video with an understanding for making a hook work, how to hold attention, and how to create reach
Hands-on video shooting and editing skills (CapCut, Adobe Premiere, or similar)
Experience with social media management and scheduling tools (Sprout Social, Dash, Hootsuite, or similar)
Strong analytical instincts using data to inform decisions
Highly organized and self-directed, with the ability to manage a full content calendar ensuring a timely and efficient social presence
A disrupter mentality thriving in whitespace

Social Media Manager

Key skills