Social Media Marketing Manager

Ripples is a leader in drink printing innovation, transforming beverages into memorable and shareable marketing experiences. The Social Media Marketing Manager will be responsible for planning and executing effective social media strategies to enhance Ripples’ brand presence and drive growth through managing key social media-based collaborators.

Responsibilities:

• Planning and executing effective social media strategies to enhance Ripples’ brand presence
• Managing key social media-based collaborators to drive growth
• Creating and scheduling social media content
• Analyzing performance metrics and optimizing campaigns
• Identifying trends to improve engagement
• Finding and managing customer or business partners for social media growth
• Collaborating with cross-functional teams
• Engaging with followers and ensuring alignment with brand objectives

Requirements:

• Proven experience executing organic social strategies that include collaborations with customers
• Highly self-driven, creative, and organized, with strong project management skills
• Excellent written and verbal communication skills in English, with the ability to tell compelling stories across formats
• Self-starter able to communicate effectively and manage own time to deliver measurable results
• Proven expertise in Social Media Marketing and Social Media Optimization (SMO)
• Strong skills in Content Strategy development and execution
• Background in social media collaboration strategy, either through influencer marketing or UGC channels
• Excellent communication skills to engage efficiently with internal teams and audience
• Proficiency in analytics tools to track and optimize social media performance
• Strong understanding of social media trends and platforms such as Instagram, Facebook, YouTube, and LinkedIn
• Bachelor's degree in Marketing, Communications, or a related field
• Experience working in the F&B, hospitality, or technology industries