Marketing Manager
United States of America
Full Time
8 hours ago
$85,000 - $95,000 USD
Visa Sponsor
Key skills
Marketing Workflow ManagementLaunch Calendar ManagementFunnel Performance AnalysisSocial Media StrategyFacebook Community ManagementLead GenerationLLMsAutomation SoftwareData AnalysisStrategic ThinkingAISales
About this role
New Law Business Model (NLBM) has been on a mission to liberate lawyers from outdated practice models for over 10 years. As a Marketing Manager, you will be responsible for executing and optimizing key marketing engines, managing workflows, and ensuring effective community engagement to generate qualified leads.
Responsibilities:
- You’ll own the execution and optimization of our key marketing engines, ensuring our monthly events, social media, and Facebook community operate as a cohesive system that generates qualified leads
- Manage multi-channel marketing workflows and high-stakes launch calendars for our monthly event engine
- Provide strategic creative direction to editors and designers to turn raw footage into ads that stop the scroll and drive clicks
- Analyze funnel performance—from registration to booked calls—to identify and execute rapid, data-backed optimizations
- Design the member journey within our Facebook community to move people from "New Join" to "Qualified Prospect."
- Oversee the strategy and drafting of social content to ensure clarity, brand alignment, and high-intensity lead capture
- Establish the "signal-to-sales" feedback loop by identifying high-intent members for our appointment setting team
- Maintain the marketing calendar with extreme ownership, ensuring all assets are launch-ready and on-time
- Evolve marketing workflows by weaponizing AI tools to 10x production speed and data analysis
- Run continuous feedback loops by auditing campaign performance and incorporating sales team insights to iterate quickly
Requirements:
- Proven track record of managing complex marketing workflows and high-stakes launch calendars
- Possess a strategic, creative eye and know exactly how to give direction that results in high-performing assets
- Naturally performance-driven, living in the data to kill underperforming ads or double down on winners
- Take extreme ownership of projects end-to-end and are allergic to 'checking the box' without delivering results
- Asset-level understanding of AI tools and how to build workflows with LLMs or automation software
- Collaborative communicator who can turn organic social engagement into a revenue-driving lead engine