Book Blast Event Marketing Manager

Collective Goods is a privately held holding company focused on inspiring lifelong readers by getting kids excited about books. The Book Blast Event Marketing Manager will oversee the marketing and communication strategies for the Book Blast program, working cross-functionally to enhance participation and engagement while improving literacy outcomes.

Responsibilities:

• Serve as the marketing manager of the Book Blast program
• Responsibilities include:
• Program positioning and messaging
• Annual program planning
• Product enhancement recommendations
• Reading engagement initiatives
• Childcare and middle school program evolution
• Parent education strategy
• Seasonal campaign development
• Program roadmap input
• Partner with leadership and cross-functional teams to identify opportunities for innovation and growth
• Own the communication framework that supports Book Blast participation and engagement
• Responsibilities include:
• Parent email communications
• Parent SMS communications
• Principal communications
• Teacher communications
• Sponsor communications
• Landing page messaging
• FAQ development
• Communication calendars
• Seasonal messaging updates
• Ensure all communications are clear, compelling, and aligned with program goals
• Lead the development of customer-facing Book Blast marketing assets
• Responsibilities include:
• Treasure Maps
• Flyers
• Posters
• Launch materials
• Parent videos
• Explainer videos
• Social media content
• Email creative
• School toolkits
• Event collateral
• Reading engagement materials
• Develop creative briefs and partner with internal and external creative resources
• Identify opportunities to improve program performance across all Book Blast events
• Primary focus areas include:
• Registration rates
• Treasure Map completion rates
• Contribution rates
• Parent understanding
• Student engagement
• Communication performance
• Use data and customer insights to drive continuous improvement
• Develop and optimize participation drivers throughout the Book Blast experience
• Responsibilities include:
• Reading engagement concepts
• Seasonal themes
• Student motivation programs
• Teacher motivation programs
• Treasure Chest promotions
• Drawing concepts
• Recognition programs
• Evaluate new ideas and measure their effectiveness
• Own the testing roadmap for Book Blast communications and engagement programs
• Areas of focus include:
• Subject lines
• Calls-to-action
• Communication cadence
• Videos
• Landing pages
• Incentives
• Messaging frameworks
• Creative concepts
• Parent education content
• Translate learnings into actionable program improvements
• Embraces an AI-first mindset by proactively identifying opportunities to leverage AI
• Evaluates emerging AI tools and capabilities, recommending and adopting solutions that enhance marketing effectiveness and operational efficiency
• Applies critical thinking and professional judgment to validate AI-generated content, ensuring accuracy, and brand alignment
• Collaborates with cross-functional teams to identify and implement AI-driven solutions that improve customer experience and business performance
• Continuously develops AI proficiency by staying informed of evolving technologies

Requirements:

• 4+ years of marketing experience
• Experience developing integrated marketing campaigns
• Strong copywriting and messaging skills
• Experience managing creative projects and vendors
• Experience analyzing campaign performance and customer behavior
• Experience working cross-functionally to drive business outcomes
• Product marketing experience
• Education, literacy, fundraising, or event-based marketing experience
• Email marketing experience
• Customer journey optimization experience
• A/B testing experience
• Creative development
• Project management