US Market + Marketing Manager (m/f/d) - 3x German Shopify E-Commerce Brands - 100% remote

Lyto Brands Group is one of the fastest-growing e-commerce startups in Germany, focused on personalized products. They are seeking a US Market Manager to own their American business across three brands, responsible for driving revenue growth and optimizing the product assortment based on market insights.

Responsibilities:

• Take full commercial ownership of the US across our three brands (famwalls, heybalu, Bo & Birdie)
• Drive revenue growth and optimize conversion across the entire funnel
• Expand and shape the product assortment based on US market insights
• Understand which occasions, gifting moments, and cultural specifics actually matter to American consumers
• Work closely with Product, Design, Performance Marketing, CRM, and Shop Optimization teams across Germany, Vietnam, and Moldova
• Act as the central point of accountability for all US market decisions
• Identify growth opportunities and research competitors
• Support building a supplier and partner network in the US

Requirements:

• Roughly 3 to 7 years of experience in e-commerce, ideally in a D2C environment
• Direct commercial responsibility in a previous role (P&L ownership, revenue targets, or market-level KPIs, not just campaign execution)
• Strong understanding of what drives conversion and revenue in online retail
• Strategic thinker who is comfortable rolling up their sleeves and executing hands-on
• US native or deep, lived expertise in American consumer culture and the gifting calendar (Mother's Day timing, graduation season, the holiday ramp-up)
• Based in the US, you'll visit our Düsseldorf office regularly in the first months)
• Fluent English is a must
• German language skills