Delivery of high-quality/high-impact Brand insights and analytics solutions
Delivery of strategic brand insights & analytics projects, which include brand performance measurement and other strategic projects such as, market structures, consumer & demand segmentations, consumer journey mapping, brand stretch/extension, portfolio strategy, brand architecture, foundational brand assessment, brand positioning/refresh, etc.
Responsible for ownership of specific phases or discrete work processes on projects
Responsible for execution of work products including questionnaires and reporting on medium-low complexity accounts, while supporting higher complexity projects
Actively participates in client design and questionnaire discussions
Provides input into development of questionnaire, sample design and analytic plan
Provides support and guidance for 1-2 junior project team members on most projects
Serve as a go-to for new team members who have questions
Take ownership on building your own skills through training, asking questions, and supporting team members
Conducts data analysis, insights generation, critical and analytical thinking; takes an active role in story building – can lead team through initial rounds of reporting and preliminary report
Manages timelines and quality of work products, working with internal departments and clients to achieve successful outcomes following solution and industry best practices
Identify and solve project issues as they arise
Perform in-depth quality checks at various stages of the research to ensure accuracy
Actively seeks opportunities to support proposal development. Can customize proposals with guidance from senior team members
Optimize efficiency of delivery without sacrifice of quality.
Challenges the status quo, looks for opportunities to improve, automate, streamline processes
Building an understanding of our Brand capabilities, solutions, and analytic methods; working to build brand expertise.
Embraces our culture, is active in other activities or workstreams outside of project work (e.g., attending/participating in ERG/Social Community meetings/activities/trainings)
Exhibits good critical thinking skills, can follow an analytic plan, and is comfortable sharing ideas
Requirements
2+ years of professional experience in similar capacity or MMR program graduate; market research experience preferred, with exposure to quantitative methodologies
Strong process and time management skills; capable of prioritizing and delivering against multiple/competing deadlines; prior project management experience preferred
Proficient computer skills in Microsoft office tools and ability to master other needed business tools (e.g., SPSS, Survey Reporter, data management / cross tab tools and other proprietary tools)
Strong detail-orientation with ability to manage multiple work streams and among multiple teams
Excellent communication skills (verbal and written) with ability to use logical reasoning and problem-solving
Natural curiosity, a can-do attitude, driven and ability to take initiative
Bachelor’s degree in market research/marketing or related social science, mathematics and/or other analytic disciplines
Benefits
Medical plans with comprehensive, affordable coverage for a range of health services
Health Savings Account/FSA
Dental, Vision and benefits to cover unique healthcare needs