Senior Marketing Campaign Manager

Role Overview

• Own end-to-end delivery of multi-channel marketing campaigns (email, paid media, social, print, and radio)
• Build and maintain a structured campaign calendar across 12 brands
• Plan and execute campaigns 6–8 weeks in advance, ensuring readiness before launch
• Coordinate 8–10 emails per brand in advance, along with: 6–10 radio ads 3–5 social media posts per week per brand
• Partner with the VP of Marketing to define campaign strategies, messaging frameworks, timelines, and channel mix
• Develop and refine campaign messaging, positioning, and storytelling
• Craft high-quality email copy, advertising scripts, and promotional content
• Prepare messaging and campaign assets for internal approval prior to go-live
• Continuously optimize messaging based on performance data and audience response
• Build and deploy campaigns within CRM and marketing platforms, including: ServiceTitan Salesforce HubSpot
• Structure emails, modify templates, and ensure proper formatting and segmentation
• Insert graphics, copy, and assets into CRM systems to create high-performing campaigns
• Ensure campaigns are optimized to maximize open rates, click-through rates, and engagement
• Work closely with designers to develop visually compelling campaign assets using tools like Canva and internal templates
• Provide clear creative direction and ensure alignment between messaging and design
• Collaborate across marketing, operations, and leadership teams to ensure campaign consistency
• Track and analyze campaign performance, including: Email delivery and engagement metrics Click-through and conversion rates
• Channel performance across paid, social, and radio
• Continuously test, iterate, and pivot messaging and campaigns based on insights
• Ensure campaigns evolve toward stronger performance and scalability over time
• Act as the central coordinator for all campaign-related activities
• Maintain tight timelines and ensure all deliverables meet deadlines
• Manage communication via Slack and email, with regular weekly calls and updates
• Bring structure, clarity, and accountability to campaign execution across teams.

Requirements

• 5–7+ years of experience in: Marketing campaign management Lifecycle or communications marketing
• Proven track record managing multi-channel campaigns at scale
• Strong expertise in: Email marketing strategy and execution Paid advertising (digital and print) Social media campaign management Radio advertising and media deal coordination
• Hands-on experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, ServiceTitan)
• Exceptional organizational and project management skills
• Strong copywriting and messaging development capabilities
• Ability to manage multiple brands and campaigns simultaneously with high attention to detail.