Sr Product Marketing Manager

Kentik is the network intelligence platform for modern infrastructure teams, seeking a product marketer to lead go-to-market success for their products. The role involves developing marketing strategies, messaging, and content to resonate with buyers and users while collaborating with various teams to drive business impact.

Responsibilities:

• Lead product marketing activities for the Kentik Cloud, Synthetics, and Security products and solutions
• Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market
• Develop product level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes
• Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact
• Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes
• Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives
• Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations
• Create effective plays and enablement for sales and CS teams
• Work closely with product management to align marketing with product features and roadmap

Requirements:

• 4+ years experience in product or solutions marketing in a high growth software organization
• Experience marketing IT, networking, management, and/or security solutions to practitioners and decision makers
• Experience defining and leading product launches in matrixed environments
• Experience understanding technology at a deep level and ability to translate into business needs and outcomes concisely
• You must be comfortable communicating at all levels within Kentik, customers, and partners, including executive and C-level leaders
• You are a team player, knowing how to work well cross-functionally to rally teams around your strategy and plans
• A deep sense of ownership and accountability is required along with the ability to influence and inspire
• Strive for excellence with a sharp eye for messaging accuracy and alignment