Digital Marketing Coordinator

Role Overview

• Schedule, publish, and monitor social media content in line with the approved content calendar
• Manage daily community engagement, responding to comments and messages in a timely, brand-aligned manner
• Prepare and coordinate social media assets (resizing, captions, tagging, formatting)
• Track performance and produce regular reports on reach, engagement, and conversions
• Monitor platform updates and emerging features, flagging opportunities to management
• Implement website updates including copy, imagery, landing pages, and campaign pages
• Execute on-page SEO and GEO tasks (metadata, headings, alt text, internal linking, content optimisation)
• Conduct routine site health checks (broken links, speed, UX issues) and escalate where needed
• Support publishing of blogs, itineraries, and editorial content
• Coordinate with external developers, SEO specialists, and freelancers
• Build, test, and schedule email campaigns in line with the marketing plan
• Manage segmentation, subscriber lists, and basic automation workflows
• Monitor email performance (open rates, CTR, conversions) and report insights
• Ensure all emails are on-brand, proofed, and compliant with privacy and spam regulations
• Create short-form copy for social media, ads, EDMs, and website updates
• Develop basic visual assets using approved templates and tools (e.g. Canva)
• Use approved AI tools to support content creation, ensuring all outputs are reviewed for accuracy and brand fit
• Maintain organised digital asset libraries
• Prepare weekly, monthly, and campaign performance reports across all digital channels
• Maintain dashboards and reporting templates for consistency
• Analyse performance data and provide actionable insights, not just metrics
• Support quarterly and annual performance reviews
• Work closely with the Marketing and Communications Manager to execute priorities
• Manage workload effectively and communicate risks or delays early
• Ensure all outputs are on-brand, accurate, and proofed
• Maintain records of work, assets, and systems access
• Attend meetings and support cross-functional marketing needs as required

Requirements

• Experience in digital marketing, social media, content creation, SEO, or similar roles
• Strong understanding of social media platforms, scheduling, and engagement practices
• Experience with website CMS updates and basic SEO/GEO execution
• Experience in email marketing (EDMs, segmentation, automation, reporting)
• Strong copywriting skills across digital channels
• Familiarity with Canva, Adobe Express, or similar tools
• Experience using AI tools for content and marketing support
• Strong analytical and reporting skills
• High attention to detail and strong organisational ability
• Ability to manage multiple tasks and work independently
• Strong communication and collaboration skills
• Experience with Google Workspace, CRM tools, email platforms, and analytics tools