Own consumer revenue performance across test prep, admissions, tutoring, books, and related offerings.
Hold full revenue responsibility for the consumer business, including revenue growth, margin performance, and marketing efficiency.
Partner with executive leadership to align pricing, packaging, and conversion strategies to revenue goals.
Lead all consumer marketing functions including performance marketing, brand, lifecycle and CRM, social, paid media, PR, and field marketing.
Oversee marketing analytics to ensure clear attribution, performance visibility, and ongoing optimization.
Define and execute a comprehensive consumer growth strategy across acquisition, conversion, and retention.
Develop aligned go-to-market strategies for consumer products, including positioning, segmentation, and messaging.
Establish a disciplined, data-driven approach to optimizing customer lifetime value and return on investment.
Oversee the Enrollment Center and internal retail sales team responsible for converting demand into bookings.
Align marketing and sales performance through clear KPIs, lead management standards, and conversion accountability.
Build and lead a high-performing, data-driven organization grounded in accountability and continuous improvement.

15+ years of leadership experience in consumer growth, revenue, or consumer marketing, with direct accountability for business performance.
Demonstrated revenue ownership, including responsibility for revenue growth, margin performance, and investment allocation.
Technology forward, using innovative solutions to drive meaningful transformation, backed by strong financial acumen and comfort owning revenue and ROI metrics.
Strategic and systems thinker who can translate vision into disciplined execution.
Commercially minded operator who balances brand building with performance discipline and return on investment.
Strong people leader who builds inclusive, high-performing teams and develops future leaders.
Experience serving multiple distinct consumer personas, tailoring strategies and experiences to meet the unique needs of each audience.
Clear, persuasive communicator who can influence across levels and functions.
Thrives in dynamic environments and is comfortable leading through change.

Vice President, Consumer Revenue

Key skills