Duck Creek Technologies is the intelligent solutions provider defining the future of the property and casualty and general insurance industry. The Vice President of Product Marketing leads the global product marketing strategy and execution across the company's software solutions, driving go-to-market readiness, product positioning, and revenue growth.
Responsibilities:
- Leads the global product marketing function, developing strategies and programs that align with company objectives and business growth
- Defines and communicates differentiated product and solution positioning, messaging, and value propositions tailored to key personas and industry segments
- Oversees go-to-market strategies for product launches, ensuring cross-functional alignment across Product, Marketing, Sales, and Customer Success
- Builds and evolves competitive intelligence programs, providing insights to inform positioning, pricing, and sales strategies
- Partners with Product Management to influence roadmap prioritization based on market needs and customer feedback
- Develops content strategies that support awareness, demand generation, and enablement activities, including solution briefs, thought leadership, and case studies
- Drives alignment with Sales Enablement to ensure tools, assets, and training are in place to support effective sales execution
- Serves as a senior spokesperson and subject matter expert at industry events, analyst briefings, and customer engagements
- Leads market segmentation and buyer persona research to inform targeted campaigns and solutions marketing
- Measures and reports on the performance of product marketing initiatives and uses data to optimize strategy
- Manages, coaches, and mentors a team of product marketing professionals, fostering professional development and collaboration
- Collaborates with Corporate Communications and Brand teams to ensure messaging consistency across all channels
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field
- 10+ years of progressive experience in product marketing within the software or technology industry
- 7+ years of experience leading and managing high-performing marketing teams
- 5+ years of insurance technology experience or insurance carrier operational experience
- MBA or advanced degree in Marketing or Strategy
- Deep knowledge of the enterprise SaaS or insurtech market
- Experience in a global B2B technology company
- Consulting or past marketing experience in the insurance market