Duck Creek Technologies is the intelligent solutions provider defining the future of the property and casualty (P&C) and general insurance industry. The Vice President of Product Marketing leads the global product marketing strategy and execution, focusing on go-to-market readiness, product positioning, and competitive intelligence to drive revenue growth and customer adoption.
Responsibilities:
- Leads the global product marketing function, developing strategies and programs that align with company objectives and business growth
- Defines and communicates differentiated product and solution positioning, messaging, and value propositions tailored to key personas and industry segments
- Oversees go-to-market strategies for product launches, ensuring cross-functional alignment across Product, Marketing, Sales, and Customer Success
- Builds and evolves competitive intelligence programs, providing insights to inform positioning, pricing, and sales strategies
- Partners with Product Management to influence roadmap prioritization based on market needs and customer feedback
- Develops content strategies that support awareness, demand generation, and enablement activities, including solution briefs, thought leadership, and case studies
- Drives alignment with Sales Enablement to ensure tools, assets, and training are in place to support effective sales execution
- Serves as a senior spokesperson and subject matter expert at industry events, analyst briefings, and customer engagements
- Leads market segmentation and buyer persona research to inform targeted campaigns and solutions marketing
- Measures and reports on the performance of product marketing initiatives and uses data to optimize strategy
- Manages, coaches, and mentors a team of product marketing professionals, fostering professional development and collaboration
- Collaborates with Corporate Communications and Brand teams to ensure messaging consistency across all channels
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field
- 10+ years of progressive experience in product marketing within the software or technology industry
- 7+ years of experience leading and managing high-performing marketing teams
- 5+ years of insurance technology experience or insurance carrier operational experience
- MBA or advanced degree in Marketing or Strategy
- Deep knowledge of the enterprise SaaS or insurtech market
- Experience in a global B2B technology company
- Consulting or past marketing experience in the insurance market