Associate Vice President, Sales Enablement

Role Overview

• Define and lead the global sales enablement strategy aligned to revenue generation priorities, go-to-market initiatives, and business growth objectives.
• Oversee product and solution enablement across Geotab’s portfolio, ensuring consistent positioning, messaging, and execution across all product areas.
• Establish and oversee a structured, global go-to-market readiness model to ensure Sales is fully prepared ahead of product launches.
• Oversee the development and governance of sales enablement programs including onboarding, product enablement, sales skills, and certification frameworks.
• Partner with Revenue Operations to drive adoption of sales processes, systems, and tools including CRM and AI capabilities.
• Establish and evolve the sales enablement operating model, including intake, prioritization, and roadmap management.
• Define and implement a measurement framework that links enablement activities to business outcomes including pipeline, win rate, and deal velocity.
• Partner closely with Sales Leadership to align enablement priorities to field needs and performance objectives.
• Drive the integration of AI into sales enablement to support personalized learning, content discovery, and in-workflow guidance.

Requirements

• 8
• 10 years of experience in sales enablement, sales operations, or go-to-market strategy, with a proven track record of leading global enablement functions and driving measurable business impact.
• 5
• 8 years of supervisory experience with a proven ability to lead large, cross-functional teams and operate effectively at a senior leadership level.
• Experience in B2B technology, SaaS, IoT, or similar industries is strongly preferred.
• Expertise in Global Strategy & GTM: Experience defining and executing global strategies aligned to business goals, with a deep understanding of revenue operations and driving enablement across complex product portfolios.
• Solution Selling Mastery: Strong understanding of value-based selling and customer lifecycle enablement, specifically enabling cross-sell, attach, and expansion motions across a product portfolio.
• Data-Driven Leadership: Strong ability to define metrics, interpret complex data, and build measurement frameworks that link enablement activities directly to business outcomes and executive-level reporting.
• Technological Proficiency: Familiarity with sales technology stacks (CRM, enablement platforms) and an understanding of how to leverage AI to improve enablement delivery, personalization, and performance.
• Strategic Execution: Ability to translate high-level strategy into scalable operating models and execution frameworks, backed by strong problem-solving and decision-making capabilities in complex environments.
• Stakeholder Influence: Proven ability to influence senior stakeholders across Product, Sales, Marketing, and Operations through strong executive communication and alignment skills.
• Professional Certifications: Sales methodology certifications (e.g., MEDDIC, Challenger, CHAMP) or enablement/AI-related certifications are considered an asset.

Tech Stack

• IoT

Benefits

• Flex working arrangements
• Home office reimbursement program
• Baby bonus & parental leave top up program
• Online learning and networking opportunities
• Electric vehicle purchase incentive program
• Competitive medical and dental benefits
• Retirement savings program