Creative Manager

Role Overview

• The Creative Manager plays a key role in bringing the Hawthorne brand to life across our portfolio.
• Leads the planning, coordination, and execution of creative and marketing projects while also contributing directly to design and content development.
• This role ensures projects are delivered on time, on brand, and reflective of Hawthorne’s mission.
• From campaign concepts to community-level materials, ensures every detail is thoughtful, consistent, and impactful.
• Act as creative design lead for marketing graphics and illustrations.
• Execute design work across a variety of formats, including digital campaigns, social media content, print collateral and signage, email and promotional materials.
• Translate marketing and brand strategy into visually compelling, on-brand creative.
• Provide creative direction across projects, ensuring a cohesive visual and storytelling approach.
• Manage the full lifecycle of creative projects—from intake and briefing through final delivery.
• Develop and maintain project timelines, workflows, and deliverables.
• Ensure projects are completed on time, on brand, and aligned with marketing priorities.
• Review and approve creative deliverables to ensure accuracy, quality, and brand alignment.
• Manage and maintain internal creative asset management systems, ensuring all assets are organized, accessible, and up to date.
• Establish and enforce standards for file naming, version control, and asset organization.
• Oversee the lifecycle of creative assets, ensuring teams are using the most current, approved materials.
• Partner with teams to streamline asset access and improve efficiency across marketing and on-site teams.
• Collaborate with leadership to align creative initiatives with broader marketing and brand strategy.
• Partner with Corporate and Community Teams to meet creative goals while maintaining brand consistency.

Requirements

• 5+ years' experience in marketing or related fields
• Experience in Adobe Suite, Figma
• Experience in multifamily, real estate, or hospitality strongly preferred.
• Experience in marketing, branding, or content creation
• Strong written and visual communication skills
• Strong self-management skills
• Oversees timelines and proactively advances projects to ensure on-time completion
• Ability to manage multiple priorities and travel regularly
• Comfort working autonomously and cross-functionally
• Creative thinker with an eye for detail and storytelling.

Benefits

• Enjoy Your Time Off: Start with 22 days of vacation, sick, and personal time.
• Make an Impact: Enjoy 16 hours of paid volunteer time annually.
• 10 paid holidays + 1 floating holiday of your choice.
• 8 hours off to celebrate your birthday.
• Company 401(k) match to support your financial goals.
• Financial Wellness Reimbursement: Resources to support your long-term financial health.
• Referral Bonuses: Earn rewards for bringing great talent to the team.
• Exclusive Discounts: Access to savings at over 1 million retailers and Hawthorne guest suite discounts.
• Comprehensive Onboarding: Feel supported and prepared from day one.
• Ongoing Learning: Tailored training programs to help you grow your skills and career.
• Career Pathing: Clear, defined progression opportunities.
• Financial assistance available for unexpected emergencies.
• Medical & Vision: Comprehensive plans designed for peace of mind.
• Dental & Life Insurance: 100% company-paid coverage.
• Paid Family Leave: Maternity, paternity, and adoption leave so you can focus on what matters most.
• 24/7/365 Telehealth Access: Connect with doctors anytime, anywhere.
• Wellness Incentives: Earn rewards for taking care of your health.
• Short-Term & Long-Term Disability Plan: Added protection for life's unexpected moments.
• Leave Bank: Additional paid time off during medical emergencies or natural disasters.
• Fitness Reimbursement: Cash toward your gym or fitness membership.
• Mental Wellness Tools: Free premium health and wellness subscriptions (a $450 value).
• New Parent Perk: One year of free diapers for growing families.*