own the digital marketing strategy and execution for the region
Develop and execute the end-to-end digital marketing strategy aligned to Genesys business, pipeline and regional objectives
Localize and adapt global campaigns for regional relevance and market alignment
Plan and execute multi-channel digital campaigns across paid search, paid social, display, programmatic, web and email
Build account-based digital engagement programs and leverage intent data where available
Oversee content localization, including web, email, creative assets and customer stories for regional relevance
Monitor, analyze and report on campaign performance using analytics tools
Manage digital marketing budgets, ensuring efficient spend, forecasting and ROI improvement
Work on SEO strategy for Asia and optimize website under the APAC and central team’s guidance
Arrange webinars and promote
Build account targeted programs for Asia
Manage relationship and performance of local digital agencies
Localize and build email/nurture streams in line with global requirements
Manage local blog and organic social channels
Performance review of programs against marketing KPIs for Asia

minimum 5 years’ experience, preferably agency-side or in a similar role within a B2B environment
Experience managing agencies and significant digital budgets, with a track record of improving ROI
Proven experience planning and executing multi-channel digital campaigns at scale (paid media, email, web, social, events)
Manage translation review of content and web pages
Research, write and edit copy for marketing communications, landing pages, and adverts
Good understanding of social media landscape and experience in running paid campaigns as well as organic
Proven experience of SEM and SEO campaign management with ability to understand reporting in Google Analytics
Experience with AEO strategies and execution is a plus
SaaS or cloud experience an advantage
Experience with ABM programs and intent data platforms; experience using 6sense is a plus
Experience working with cross-functional and international teams in remote environments
Strong Copywriting Skills a bonus
Business level English a must and fluency Korean language is an added advantage

Digital Marketing Manager

Key skills